Resume

My expertise: applying or defining VM strategy by staging collections while integrating commercial priorities.

My objective: to create a fluid, impactful journey that remains faithful to each brand’s visual identity, strengthening customer engagement on every visit and contributing to loyalty building.

I adapt concepts with precision and attention to detail to fit local realities.
Curious, rigorous, committed to knowledge-sharing to engage teams, and driven by the ambition to create positive results, I naturally thrive in collaborative, creative, and strategic environments. I would be delighted to contribute to enhancing the visibility and impact of VM in-store.

What I aim to bring to your team

• Translate creative direction into impactful and coherent VM implementations.

• Support teams for a harmonized rollout, rooted in the in-store reality.

• Serve as a reliable link between headquarters and the field.

Interior Architecture & Retail Design
Studio des Arts Déco — Paris, 2020–2021

• Design and 3D modeling of spaces, mastery of technical and regulatory standards for ERP (public-access buildings)

• Project management (APS/APD, DCE)

• Site coordination, and monitoring of innovations in design and materials, integrating CSR considerations.

Visual Merchandising Design
La Fabrique — Paris, 2014–2016
RNCP Level 6

• Mastery of product presentation techniques and scenography.

Since 2021 — Freelance
Clients: Cacharel · Ici Corner · Sézane

• 3D visualizations & technical drawings for showrooms and pop-ups; clear, decision-oriented client presentations aligned with brand codes and operational constraints.

• VM guidelines (zoning, layouts) & field support for harmonized rollouts.

• Training & mentoring of one intern.

2022–2023 — Visual Merchandising Designer Manager (Hermès)

• Creation/adaptation of display elements for international boutiques, from concept to rollout; supplier prototyping follow-up.

• Rollout of VM strategy across 3 markets (FR/BE/NL).

• Opening of 5 department store corners (including Printemps Haussmann): technical plans, 3D renderings, coordination with commercial & architecture teams.

• Ensured VM implementation consistency with brand image & commercial milestones (FW, Christmas, launches).

• Coordination between HQ & markets for homogeneous rollouts of commercial animations.

• Integration of CSR practices (reuse, material choices, local production).

• Training & development of 2 apprentices, 2 interns, and 1 temporary collaborator.

2017–2020 — Visual Merchandising Designer Manager (Paul Smith)

• Applied HQ VM guidelines according to KPIs and product performance.

• Supported sales teams in-store and implemented strategic VM adjustments.

2014–2016 — Visual Merchandiser (Louis Vuitton)

• Window installations: setup, mannequin styling, and maintenance in line with HQ recommendations.

• VM actions based on KPIs, sales reports, and product performance.

• Supported sales teams with field-based VM adjustments.

2013–2014 — Visual Merchandiser Window (H&M)

• Seasonal & commercial window rollouts.

• Assisted in VM operations to strengthen product visibility.

• VM & customer journey strategy: Zoning, spatial storytelling, planograms, guidelines.

• Retail design: Adaptation of concepts, ERP standards, materials & finishes.

• Project management: Scheduling, budgeting, suppliers, prototyping, multi-team coordination.

• Performance-driven management: KPI analysis (mix, rotation, facing), actionable recommendations.

• Knowledge transfer: In-store training, educational kits, team coaching (sales staff, interns, apprentices, contractors).

• French — Native

• English — C1, daily use in a professional context

• Theater & Singing (soul & musical theater) — active in a theater company since 2023; develops public speaking skills

• Interior Architecture & Design — particular interest in Japandi, Wabi-sabi, and Scandinavian styles