About ni-mi — and the eye behind it


ni-mi is not a shop —

it’s an aesthetic.


A curated universe born in Paris, shaped for iconic cities, and built around one idea: calm interiors made of balance, intention, and timeless simplicity.

Behind ni-mi is Cindy Léoté, a Paris-based designer with over ten years of experience shaping visual stories for luxury brands.
Before creating ni-mi, she worked in Visual Merchandising and Spatial Design for houses such as Hermès, Louis Vuitton, Paul Smith, designing spaces, atmospheres, and object compositions that tell a story through quiet precision.

Her background in 3D visualization, retail design, and material harmony naturally evolved into ni-mi — a place where interiors are curated with the same eye for proportion, softness, and timeless silhouettes.

ni-mi curates furniture, objects, and places through a distinct aesthetic lens:

  • calm minimalism

  • warm, natural materials

  • rounded shapes

  • soft neutrals

  • real-life functionality

From Shop the ni-mi Curation to Stay Inspired city guides, every selection is designed to help you bring clarity and serenity into your home — whether you live in Paris, New York, Copenhagen, or Tokyo.

No excess. No noise. Just intention, balance, and calm.


That’s the ni-mi aesthetic.