Paul Smith Printemps Haussmann
2019
Design of a men’s footwear corner (30 m²) at Printemps Haussmann as part of the repositioning of Paul Smith’s universe in department stores.
Timeline: 8 weeks
Role: zoning, material/color art direction, 3D design (3ds Max + D5), coordination with Printemps & HQ
Strategy at a glance
Context — Department-store repositioning at Printemps Haussmann
Goals — Convey Paul Smith DNA; optimize display; improve customer flow & visibility.
Creative territory — Signature color palette + 70s-inspired furniture, clean, legible layout.
Deliverables — 3D renderings + technical drawings; layout validated by Printemps & HQ.
Outcome — Optimized space, approved by Printemps and international teams; boosted footwear visibility.
Creative process
Flow study & layout options — Test scenarios to maximize visibility.
Design development — Materials & color AD; 3D visualization (3ds Max + D5).
Validation & roll-out prep — Layout approved by Printemps & HQ; delivery and VM set-up on site.
Deliverables
3D design renderings (decision-making) + technical drawings for installation.
Outcome
Optimized corner, approved by Printemps & PS London HQ teams; increased footwear category visibility.