Hermès

Display Twilly

December 2022 - July 2023

Pre-hiring case stud

Design of a VM display tool for Twilly, fitting into existing fixtures.


Role: Store audits → sketches → 3D → manufacturer-ready drawings.

Strategy at a glance

Context — George V · FSH · Sèvres audits; solution for multi-market deployment.

Goals — Elevate Twilly; be elegant, practical, and brand-true; avoid visual overload.

User needs — Fast seller handling, clear offer reading, protected stock.

Design — Discreet/light object; cylinder for unfolded Twilly + drawer grid for folded ones.

Deliverables — Photorealistic 3D, exploded views, AutoCAD drawings, material pack.

Outcome — Lightweight and refined tool, easy to operate and to produce.

Creative process

Store audits — existing displays, flows, seller feedback, moodboard.

Concept  — sketches

Design & Industrialization — 3D options, exploded view, material choices. 

Materials — Grained leather; FSC/PEFC wood; polycarbonate (impact-resistant, recyclable); white metal brackets.

Assembly — Quick mount/dismount; cylinder fixed to polycarbonate top; drawer grid for stock & price insert.

Care — Scratch-resistant top; removable grid for cleaning.

AutoCad drawings