Hermès
Display Twilly
December 2022 - July 2023
Pre-hiring case study
Design of a VM display tool for Twilly, fitting into existing fixtures.
Role: Store audits → sketches → 3D → manufacturer-ready drawings.
Strategy at a glance
Context — George V · FSH · Sèvres audits; solution for multi-market deployment.
Goals — Elevate Twilly; be elegant, practical, and brand-true; avoid visual overload.
User needs — Fast seller handling, clear offer reading, protected stock.
Design — Discreet/light object; cylinder for unfolded Twilly + drawer grid for folded ones.
Deliverables — Photorealistic 3D, exploded views, AutoCAD drawings, material pack.
Outcome — Lightweight and refined tool, easy to operate and to produce.
Creative process
Store audits — existing displays, flows, seller feedback, moodboard.
Concept — sketches
Design & Industrialization — 3D options, exploded view, material choices.
Materials — Grained leather; FSC/PEFC wood; polycarbonate (impact-resistant, recyclable); white metal brackets.
Assembly — Quick mount/dismount; cylinder fixed to polycarbonate top; drawer grid for stock & price insert.
Care — Scratch-resistant top; removable grid for cleaning.
AutoCad drawings