Endota

Window adaptations

2025

Design window adaptations + highlight system for skincare: instructional backwall, highlight table for routine/launch, street-facing windows.

Role — Art direction, zoning & planograms, 3D (3ds Max + D5), material pack & guidelines.

Tools — 3ds Max · D5 Render · Photoshop · Illustrator

Context — Need for a simple, modular kit for seasonal animations & launches.

Goals — Clear product reading (Hero → Routine → Range), window stop-rate, easy store execution.

Journey & zoning — Window = hook; table = trial; backwall = education & stock.

Creative territory — Mineral volumes (terrazzo feel), warm neutrals, light greenery.

CSR & ops — FSC wood, water-based finishes, demountable/stackable parts; optimized cutting & grouped shipping.

Deliverables — Photorealistic 3D, planogram guidelines (modules, heights, facings), material pack.

Expected outcome — Higher stop-rate, easier trial, multi-site rollout.

Analysis — Window dimensions, traffic flows, VM rules, SKU mix.

System — Define modules (plinths, trays, shelves, central lightbox), heights & facings.

Visualization & guidelines — 3D renders, planograms (Hero/Routine/Range), materials pack & assembly recommendations.

Moodboard from left to right - Hero product; Aesop shop Sentier, Paris; Main material

Window elements

Window A

Window B

Window C