Showroom Sézane
Freelance assignment — pop-up showroom in Paris.
2025
Translating Sézane’s DNA into a bright, warm, uncluttered space. Photorealistic 3D to speed up internal decision-making.
Role: 3D modeling, materials & lighting.
Tools: 3ds Max · Marvelous Designer · D5 Render · Photoshop.
Strategy at a glance
Context — Pre-production pop-up showroom in Paris, designed from site photos.
Goals — Clear brand story, bright/warm mood, no visual overload; provide photorealistic 3D to speed up internal decision-making.
Journey & zoning — Layout tests to create intuitive zones and clean circulation.
Creative territory — Neutral palette with warm accents; draped-fabric pedestals to soften volumes.
Role & deliverables — 3D modeling, fabrics in Marvelous Designer, D5 Render, approval deck.
Outcome — Faster sign-off thanks to realistic visuals and a shared view of the scenography.
Fabric drape behavior reference
Creative process
Analysis & diagnosis — Natural-light study, needs assessment, flow mapping, fabric drape behavior.
Design development — References alignment, layout testing, materials & lighting trials.
